How can companies leverage technology and automation to enhance their CX awards program and streamline the measurement of its impact on both customer satisfaction and organizational growth?

Companies can leverage technology and automation by implementing customer experience management platforms that can collect and analyze data from various touchpoints to measure customer satisfaction. Automation can streamline the process of gathering feedback, analyzing trends, and identifying areas for improvement in real-time. By using technology to track metrics such as Net Promoter Score or Customer Effort Score, companies can better understand the impact of their CX awards program on both customer satisfaction and organizational growth, allowing them to make data-driven decisions to enhance their overall customer experience.