How can businesses ensure that they are effectively utilizing advanced technology to enhance the customer experience while also maintaining a high level of trust and transparency in their interactions with customers in the digital age?

Businesses can ensure they are effectively utilizing advanced technology by investing in customer relationship management systems, artificial intelligence, and data analytics to personalize customer interactions and improve overall experience. They must also prioritize data security and compliance with regulations to maintain trust and transparency with customers. Regularly communicating with customers about how their data is being used and offering transparency into algorithms and decision-making processes can also help build trust in the digital age.