In what ways can businesses leverage technology to enhance customer self-reliance while still providing personalized and efficient customer service for more complex issues?

Businesses can leverage technology by implementing self-service portals and chatbots to allow customers to find solutions to simple issues on their own. This can enhance customer self-reliance by providing instant access to information and support. For more complex issues, businesses can use data analytics and AI to personalize customer interactions and provide efficient solutions tailored to individual needs. Additionally, businesses can offer multiple communication channels such as social media, email, and live chat to provide personalized and efficient customer service for complex issues.