In what ways can businesses utilize technology to enhance their customer orientation strategies and improve long-term sustainability?

Businesses can utilize technology to enhance their customer orientation strategies by implementing customer relationship management (CRM) systems to track customer interactions and preferences. They can also use data analytics to gain insights into customer behavior and tailor their products and services accordingly. Additionally, businesses can leverage social media and online platforms to engage with customers in real-time and gather feedback to improve their offerings. By incorporating technology into their customer orientation strategies, businesses can build stronger relationships with customers, increase customer satisfaction, and ultimately improve long-term sustainability.