In what ways can companies leverage technology to enhance their customer-oriented culture and improve customer satisfaction, especially in times of rapid change or growth within the organization?

Companies can leverage technology by implementing customer relationship management (CRM) systems to track and analyze customer interactions, personalize communication, and improve overall customer experience. They can also utilize data analytics to gain insights into customer behavior and preferences, allowing them to tailor products and services accordingly. Additionally, companies can use social media platforms and online forums to engage with customers in real-time, gather feedback, and address any concerns promptly. By leveraging technology effectively, companies can create a seamless and efficient customer experience, even during times of rapid change or growth within the organization.