How can companies effectively leverage technology to enhance their continuous improvement in customer interaction strategies and ultimately drive business growth?

Companies can effectively leverage technology by implementing customer relationship management (CRM) systems to track and analyze customer interactions. They can also utilize artificial intelligence and machine learning algorithms to personalize customer experiences and offer targeted recommendations. Additionally, companies can use social media monitoring tools to gather feedback and insights from customers in real-time, allowing them to quickly address any issues and improve overall satisfaction. By integrating these technologies into their customer interaction strategies, companies can enhance their continuous improvement efforts and ultimately drive business growth through increased customer loyalty and retention.