In what ways can companies utilize technology to streamline the process of collecting and analyzing customer feedback in order to drive continuous improvement and enhance customer relationships?

Companies can utilize technology by implementing customer feedback tools such as online surveys, social media monitoring, and feedback forms on their website. These tools can help collect feedback in real-time and provide valuable insights into customer preferences and satisfaction levels. By using data analytics software, companies can analyze this feedback to identify trends, patterns, and areas for improvement. This data-driven approach allows companies to make informed decisions, prioritize initiatives, and implement changes that will enhance customer relationships and drive continuous improvement.