How can companies leverage technology and data analytics to streamline the process of collecting and analyzing customer feedback in order to make informed business decisions and drive continuous improvement?

Companies can leverage technology by using customer relationship management (CRM) software to collect and organize customer feedback from various channels. Data analytics tools can then be used to analyze this feedback in real-time, identifying trends and patterns that can inform business decisions. By automating the feedback collection and analysis process, companies can streamline operations, save time, and make more informed decisions to drive continuous improvement in their products and services.