How can companies effectively leverage technology to empower customers in shaping their own experiences, and what role does personalization play in enhancing customer autonomy and satisfaction?

Companies can effectively leverage technology by implementing personalized experiences through data analytics and AI to understand customer preferences and behavior. By providing personalized recommendations, customized content, and interactive tools, customers can have more control over their experiences. Personalization plays a crucial role in enhancing customer autonomy and satisfaction by creating a sense of ownership and relevance in their interactions with the company. This leads to increased engagement, loyalty, and overall satisfaction, ultimately driving business growth and success.