How can companies leverage technology to enhance their measurement of customer-centric efforts and ensure continuous improvement in delivering exceptional customer experiences?

Companies can leverage technology by implementing customer relationship management (CRM) systems to track customer interactions and feedback. These systems can provide valuable data on customer preferences, behaviors, and satisfaction levels. Additionally, companies can use analytics tools to analyze this data and identify areas for improvement in their customer-centric efforts. By utilizing technology in this way, companies can continuously monitor and optimize their customer experiences to ensure they are meeting customer expectations and driving loyalty.

Keywords

technology customer-centric measurement CRM systems continuous improvement

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