In what ways can businesses utilize technology to enhance their customer-centric decision-making efforts and drive long-term customer satisfaction and loyalty in today's digital age?

Businesses can utilize technology to enhance customer-centric decision-making by implementing customer relationship management (CRM) systems to track customer interactions and preferences. They can also use data analytics tools to analyze customer behavior and feedback to make informed decisions. Additionally, businesses can leverage artificial intelligence and machine learning to personalize customer experiences and offer tailored solutions. By integrating technology into their operations, businesses can improve customer satisfaction, build long-term relationships, and foster loyalty in today's digital age.