How can businesses effectively leverage technology to enhance their customer-centric culture and ensure seamless engagement in CX initiatives?

Businesses can effectively leverage technology by investing in customer relationship management (CRM) systems that provide a centralized view of customer data, allowing for personalized interactions. They can also utilize automation tools to streamline processes and improve efficiency in delivering customer service. Additionally, businesses can leverage data analytics to gain insights into customer behavior and preferences, enabling them to tailor their offerings and communication strategies accordingly. By integrating technology into their customer-centric culture, businesses can ensure seamless engagement in CX initiatives and ultimately enhance customer satisfaction and loyalty.