How can organizations effectively leverage technology to enhance cross-functional collaboration and communication in order to further drive their customer-centric culture?

Efficiency
Organizations can effectively leverage technology by implementing collaboration tools such as project management software, communication platforms, and video conferencing tools. These tools help streamline communication between different departments and teams, leading to increased efficiency and productivity. By fostering a culture of transparency and open communication through technology, organizations can better align their efforts towards meeting customer needs and expectations. This customer-centric approach ultimately leads to improved customer satisfaction and loyalty.