How can businesses effectively leverage technology to bridge language barriers and improve communication with non-native speakers in order to enhance customer relationships and brand perceptions?

Businesses can effectively leverage technology by utilizing translation software or apps to instantly translate written or spoken communication into different languages. They can also implement multilingual chatbots or customer service platforms to assist non-native speakers in their preferred language. Additionally, businesses can offer language-specific content on their website or social media channels to cater to a diverse audience. By leveraging technology in these ways, businesses can improve communication with non-native speakers, enhance customer relationships, and positively influence brand perceptions.