How can companies leverage technology in the recruitment process to identify candidates who possess the creativity and innovation needed to deliver a truly exceptional customer experience?

Companies can leverage technology in the recruitment process by utilizing AI-powered tools to assess candidates' creativity and innovation through various assessments, such as problem-solving challenges or video interviews. They can also use data analytics to track candidates' past achievements and projects that demonstrate creativity and innovation. Additionally, companies can incorporate virtual reality simulations or gamified assessments to evaluate candidates' ability to think outside the box and provide exceptional customer experiences. By leveraging technology in these ways, companies can identify candidates who possess the necessary skills to deliver exceptional customer experiences.