In what ways can companies effectively leverage technology to enhance their efforts in addressing resistance to change and improving internal CX communication, and what potential pitfalls should they be cautious of when implementing these technological solutions?

Companies can leverage technology to address resistance to change by using communication tools like email, intranet platforms, and collaboration software to keep employees informed and engaged throughout the change process. Additionally, they can utilize data analytics to track employee sentiment and identify areas of concern that need to be addressed. When implementing these technological solutions, companies should be cautious of potential pitfalls such as relying too heavily on technology for communication, which can lead to misunderstandings and lack of personal interaction. It is also important to ensure that employees are properly trained on how to use the technology to avoid confusion and resistance to adoption.