How can businesses ensure that they are leveraging innovative technology to enhance customer experience without sacrificing the authenticity and personal touch that customers value in their interactions with the brand?

Businesses can ensure they are leveraging innovative technology to enhance customer experience without sacrificing authenticity and personal touch by first understanding their customers' preferences and needs. They can then tailor their technology solutions to complement and enhance the human element of their interactions. Additionally, businesses can invest in training their employees to effectively use technology to provide personalized and authentic customer experiences. Regularly seeking feedback from customers and adjusting technology strategies accordingly can also help businesses maintain a balance between innovation and personal touch.