How can companies leverage technology and data analytics to enhance their understanding of customer behavior and preferences in order to further enhance their customer-centric culture initiatives?

Companies can leverage technology and data analytics to collect and analyze large amounts of customer data, allowing them to gain insights into customer behavior and preferences. By understanding these patterns, companies can tailor their products, services, and marketing strategies to better meet customer needs and expectations. This data-driven approach helps companies build a more customer-centric culture by focusing on delivering personalized experiences and building stronger relationships with their customers.