How can companies effectively leverage technology and data analytics to measure and improve the customer experience across all touchpoints, and ensure that their customer-centric values are being upheld consistently?

Companies can effectively leverage technology and data analytics by implementing customer relationship management (CRM) systems to track customer interactions and feedback across all touchpoints. By analyzing this data, companies can identify trends, pain points, and areas for improvement in the customer experience. This information can then be used to make data-driven decisions to enhance customer satisfaction and ensure that customer-centric values are consistently upheld. Additionally, companies can use technology such as AI and machine learning to personalize customer interactions and provide more tailored experiences, further strengthening their customer-centric approach.