In what ways can businesses leverage technology and data analytics to enhance their understanding of evolving customer needs and behaviors, and ultimately improve their customer-centric culture and competitive edge in the market?

Businesses can leverage technology and data analytics to collect and analyze customer data, allowing them to gain insights into evolving customer needs and behaviors. By using this information, businesses can tailor their products and services to better meet customer demands, ultimately improving their customer-centric culture. Additionally, data analytics can help businesses identify trends and patterns in customer behavior, enabling them to make data-driven decisions that give them a competitive edge in the market. By continuously monitoring and adapting to customer preferences through technology and data analytics, businesses can stay ahead of the competition and maintain a strong customer base.