In what ways can businesses leverage technology and data analytics to enhance their understanding of customer needs and preferences, and in turn, strengthen their customer-centric culture in today's digital age?

Businesses can leverage technology and data analytics to gather and analyze customer data to gain insights into their needs and preferences. By utilizing tools such as customer relationship management systems and social media monitoring, businesses can track customer interactions and feedback in real-time. This information can help businesses tailor their products and services to better meet customer expectations, ultimately strengthening their customer-centric culture in today's digital age. Additionally, predictive analytics can be used to anticipate future trends and behaviors, allowing businesses to proactively address customer needs and stay ahead of the competition.