How can companies effectively leverage technology and data analytics to enhance their customer-oriented culture initiatives and drive long-term success in today's digital age?

Companies can effectively leverage technology and data analytics by utilizing customer relationship management (CRM) systems to track and analyze customer interactions. By collecting and analyzing customer data, companies can gain valuable insights into customer preferences and behavior, which can be used to personalize marketing efforts and improve customer experience. Implementing data-driven decision-making processes can help companies make informed decisions that align with customer needs and expectations, ultimately driving long-term success in today's digital age.