How can companies leverage storytelling in video format to not only engage employees, but also drive positive change within the organization's culture and values?

Companies can leverage storytelling in video format by creating compelling narratives that resonate with employees on an emotional level. By highlighting real-life examples of how the organization's values have positively impacted individuals or teams, employees are more likely to connect with and internalize these values. This can help foster a sense of community, purpose, and belonging within the organization, ultimately driving positive change in the company's culture. Additionally, using video format allows for visual and auditory elements that can enhance the storytelling experience and make the message more memorable and impactful.