In what ways can companies leverage storytelling as a creative strategy to not only engage employees but also enhance the overall customer experience? What key metrics should they consider when measuring the impact of storytelling on employee motivation and customer satisfaction?

Companies can leverage storytelling as a creative strategy by using narratives to connect employees to the company's mission and values, creating a sense of purpose and belonging. This can also be extended to customers by using storytelling in marketing to create emotional connections and enhance brand loyalty. Key metrics to consider when measuring the impact of storytelling on employee motivation include employee engagement levels, retention rates, and productivity. For customer satisfaction, metrics such as customer loyalty, repeat purchases, and Net Promoter Score can be used to evaluate the impact of storytelling on the overall customer experience.