In what ways can CX ambassadors use social media monitoring tools and sentiment analysis to better understand customer needs and preferences, and ultimately improve the overall customer experience?

CX ambassadors can use social media monitoring tools to track customer conversations, feedback, and sentiment across various platforms. By analyzing this data, they can identify trends, pain points, and areas for improvement in the customer experience. Sentiment analysis can help CX ambassadors gauge customer satisfaction levels and prioritize areas for action. By leveraging these tools, CX ambassadors can proactively address customer needs, tailor their strategies to meet customer preferences, and ultimately enhance the overall customer experience.