How can applicants leverage social media platforms to showcase customer testimonials and references in a creative and impactful way on their resume or cover letter?

Applicants can leverage social media platforms by creating visually appealing graphics or videos featuring customer testimonials and references. They can also highlight these testimonials in their profile bio or pinned posts to make them easily accessible to potential employers. Additionally, applicants can tag satisfied customers or clients in their posts to add credibility to the testimonials. Using relevant hashtags and tagging the company or organization where the testimonials originated can also help increase visibility and showcase social proof on their resume or cover letter.