How can companies utilize social media platforms to empower remote CX ambassadors to become brand advocates and drive customer loyalty in a digital-first world?

Companies can utilize social media platforms to empower remote CX ambassadors by providing them with training and resources to effectively represent the brand online. They can encourage ambassadors to share positive experiences and engage with customers in a personalized and authentic manner. By leveraging social media analytics, companies can track ambassador performance and identify opportunities for improvement. This approach can help build trust with customers, increase brand awareness, and ultimately drive customer loyalty in a digital-first world.