How can companies leverage social media platforms to gather real-time feedback from customers and measure the effectiveness of their CX guidelines on customer retention and loyalty?

Companies can leverage social media platforms by actively monitoring and engaging with customers through comments, messages, and reviews to gather real-time feedback. They can also utilize social listening tools to track mentions of their brand and analyze sentiment to measure the effectiveness of their CX guidelines. By analyzing metrics such as engagement rates, sentiment analysis, and customer feedback, companies can assess how well their CX guidelines are resonating with customers and impacting customer retention and loyalty. Additionally, conducting surveys or polls on social media platforms can provide valuable insights into customer satisfaction and preferences, helping companies to continuously improve their CX strategies.