How can organizations effectively leverage social media platforms to gather real-time feedback from customers, and what strategies can be used to address customer concerns and improve the overall customer experience based on this feedback?

Organizations can effectively leverage social media platforms by actively monitoring customer interactions, engaging with customers in real-time, and using analytics tools to gather feedback. Strategies to address customer concerns and improve the overall customer experience include responding promptly to customer inquiries or complaints, implementing changes based on feedback received, and using social listening tools to identify trends and patterns in customer feedback. By consistently engaging with customers on social media and taking action based on their feedback, organizations can enhance customer satisfaction and loyalty.