How can businesses effectively leverage social media platforms to gather real-time feedback from customers and measure the success of their customer-centric initiatives in today's digital age?

Businesses can effectively leverage social media platforms by actively monitoring customer comments, reviews, and messages in real-time to gather feedback. They can also use polls, surveys, and direct messaging features to engage with customers and solicit their opinions. By analyzing metrics such as engagement rates, sentiment analysis, and customer satisfaction scores, businesses can measure the success of their customer-centric initiatives on social media. It is important for businesses to be responsive, transparent, and proactive in addressing customer feedback to build trust and loyalty in today's digital age.