How can companies effectively leverage social media platforms to gather real-time feedback from customers and measure the impact of their customer-centric initiatives on brand sentiment and customer engagement?

Companies can effectively leverage social media platforms by actively monitoring and participating in conversations with customers, using polls and surveys to gather feedback, and analyzing metrics such as likes, shares, and comments to measure the impact of their customer-centric initiatives on brand sentiment and customer engagement. By engaging with customers in real-time, companies can address concerns quickly and demonstrate their commitment to customer satisfaction. Additionally, companies can use social listening tools to track mentions of their brand and industry keywords, allowing them to stay informed about customer perceptions and trends.