How can businesses effectively use social media platforms to gather real-time customer feedback and incorporate it into their customer-centric approach to enhance overall satisfaction and loyalty?

Businesses can effectively use social media platforms to gather real-time customer feedback by actively monitoring comments, messages, and reviews from customers. They can encourage customers to provide feedback through polls, surveys, and interactive posts. By analyzing this feedback, businesses can identify areas for improvement and make necessary changes to enhance overall satisfaction and loyalty. Engaging with customers in a timely and transparent manner on social media can also help build trust and loyalty among customers.