How can businesses leverage social media platforms to collect and analyze customer feedback in real-time, and what strategies can they implement to proactively address any negative feedback to maintain a positive online reputation?

Businesses can leverage social media platforms by actively monitoring comments, messages, and reviews from customers to collect real-time feedback. They can use tools like social listening to track mentions and sentiment analysis to understand how customers feel about their products or services. To address negative feedback, businesses should respond promptly, acknowledge the issue, and offer a solution publicly. They can also take the conversation offline to resolve the issue privately and prevent further negative publicity. Implementing a proactive approach to addressing negative feedback can help maintain a positive online reputation and show customers that their concerns are being taken seriously.