How can companies leverage social media platforms to gather real-time customer feedback and measure the impact of their responsiveness on enhancing the overall Customer Experience?

Companies can leverage social media platforms by actively monitoring customer comments, messages, and reviews to gather real-time feedback. They can use analytics tools to track engagement metrics, such as likes, shares, and comments, to measure the impact of their responsiveness. By responding promptly and effectively to customer inquiries and concerns on social media, companies can enhance the overall customer experience and build trust and loyalty with their audience. Additionally, conducting surveys or polls on social media can provide valuable insights into customer preferences and satisfaction levels.