How can companies leverage social media and online channels to gather real-time customer feedback and measure the success of their CX initiatives in a fast-paced digital environment?

Companies can leverage social media and online channels by actively monitoring customer comments, reviews, and messages to gather real-time feedback on their CX initiatives. They can also use surveys and polls on these platforms to directly ask customers for their opinions. By analyzing engagement metrics such as likes, shares, and comments, companies can measure the success of their CX initiatives in real-time and make necessary adjustments quickly in a fast-paced digital environment. Additionally, utilizing social listening tools can help companies track brand mentions and sentiment to better understand customer perceptions and improve their overall customer experience.