How can companies effectively leverage social media platforms to gather real-time feedback from customers and improve their products and services?

Companies can effectively leverage social media platforms to gather real-time feedback from customers by actively monitoring and engaging with customer comments, reviews, and messages. They can also create polls, surveys, and feedback forms to encourage customers to share their opinions. By analyzing social media data, companies can identify trends, preferences, and areas for improvement in their products and services. Additionally, companies can use social media to communicate directly with customers, address their concerns, and demonstrate that they value their feedback.