How can companies effectively leverage social media platforms to gather and analyze customer feedback in real-time to drive product innovation and enhance the overall customer experience in a CX role?

Companies can effectively leverage social media platforms by actively monitoring customer feedback in real-time through tools like social listening. They can use this feedback to identify trends, preferences, and pain points to drive product innovation. By engaging with customers directly on social media, companies can gather valuable insights and build relationships that enhance the overall customer experience. In a CX role, it is important for companies to not only collect feedback but also analyze it to make data-driven decisions that prioritize customer needs and preferences.