How can businesses leverage social media platforms to monitor customer sentiment and gather feedback in real-time to measure customer delight and loyalty?

Businesses can leverage social media platforms by monitoring customer sentiment through tools like social listening to track mentions, comments, and reviews. They can gather feedback in real-time by actively engaging with customers through comments, direct messages, and surveys. By analyzing this data, businesses can measure customer delight and loyalty by identifying trends, sentiment shifts, and overall brand perception. This allows companies to quickly address any issues, improve customer experience, and build stronger relationships with their customers.