How can companies leverage social media platforms to gather real-time customer engagement data and use it to enhance their overall customer experience strategy?

Companies can leverage social media platforms by monitoring and analyzing customer interactions, feedback, and sentiments in real-time. They can use this data to identify trends, preferences, and pain points among customers, allowing them to tailor their products and services to better meet customer needs. By actively engaging with customers on social media, companies can also build relationships, improve brand loyalty, and address any issues or concerns promptly, ultimately enhancing their overall customer experience strategy.