In what ways can international teams leverage social media and digital platforms to not only connect with customers on a global scale, but also tailor their customer experience strategy to different cultural nuances and preferences?

International teams can leverage social media and digital platforms by creating culturally relevant content that resonates with diverse audiences. They can use data analytics to understand customer preferences and behaviors in different regions, allowing them to tailor their strategies accordingly. By engaging with customers through social media, international teams can build relationships and trust with their global audience, leading to increased brand loyalty and customer satisfaction. Additionally, social media provides a platform for real-time communication and feedback, enabling teams to quickly adapt and respond to cultural nuances and preferences as they evolve.