How can businesses utilize social media platforms to actively engage with customers and enhance their overall customer experience beyond traditional feedback collection methods?

Businesses can utilize social media platforms to actively engage with customers by responding to comments, messages, and reviews in a timely manner. They can also create interactive content such as polls, surveys, and live videos to encourage participation and gather valuable feedback. By sharing behind-the-scenes content, promotions, and customer testimonials, businesses can humanize their brand and build stronger relationships with their audience. Additionally, leveraging social listening tools can help businesses monitor conversations about their brand and industry, allowing them to address customer concerns and trends proactively.