In what ways can companies use social media to proactively improve employee engagement and customer satisfaction, rather than just reactively addressing issues as they arise?

Companies can use social media to proactively improve employee engagement by creating internal social platforms for employees to connect, share ideas, and provide feedback. They can also use social media to recognize and celebrate employee achievements publicly, boosting morale and motivation. To improve customer satisfaction proactively, companies can use social media to gather feedback, engage with customers in real-time, and personalize interactions to build stronger relationships. By actively listening to both employees and customers on social media, companies can identify trends, address concerns before they escalate, and continuously improve their products and services.