How can companies effectively leverage social media platforms to amplify their storytelling and employee testimonial efforts in order to increase buy-in and support for CX initiatives within their organization?

Companies can effectively leverage social media platforms by creating engaging and authentic content that showcases their brand story and employee testimonials. This can help humanize the brand and build trust with customers. By actively engaging with followers and responding to comments and messages, companies can foster a sense of community and loyalty. Additionally, using targeted advertising and influencer partnerships can help reach a wider audience and increase buy-in for CX initiatives. Overall, a strategic and consistent approach to storytelling and employee testimonials on social media can help companies build a strong brand reputation and drive support for their customer experience initiatives.