How can CX ambassadors effectively leverage social media channels to gather real-time customer feedback and incorporate it into their innovation strategies to drive continuous improvement in the customer experience?

CX ambassadors can effectively leverage social media channels by actively monitoring and engaging with customers on platforms like Twitter, Facebook, and Instagram. By listening to customer feedback in real-time, ambassadors can identify pain points and areas for improvement in the customer experience. They can then use this feedback to inform their innovation strategies, prioritize initiatives, and implement changes that directly address customer needs and preferences. By consistently gathering and incorporating real-time feedback from social media channels, CX ambassadors can drive continuous improvement in the customer experience and build stronger relationships with customers.