In what ways can companies leverage social media platforms to gather real-time feedback on the impact of their CX awards program on employee engagement and overall customer satisfaction?

Companies can leverage social media platforms by actively monitoring comments, mentions, and messages related to their CX awards program. They can create surveys or polls on social media to gather direct feedback from employees and customers. Companies can also use social media analytics tools to track engagement metrics and sentiment analysis to assess the impact of their CX awards program on employee engagement and customer satisfaction. Additionally, companies can encourage employees and customers to share their experiences and feedback on social media using specific hashtags or tagging the company's official accounts.