How can a company effectively leverage social media platforms to amplify the reach and impact of their CX ambassador program, and what key metrics should they track to measure the success of their social media efforts in enhancing overall customer satisfaction and loyalty?

A company can effectively leverage social media platforms to amplify the reach and impact of their CX ambassador program by actively engaging with customers, sharing user-generated content, and promoting positive customer experiences. Key metrics to track to measure the success of their social media efforts in enhancing overall customer satisfaction and loyalty include engagement rates, sentiment analysis, customer feedback, and referral traffic from social media platforms. By analyzing these metrics, companies can identify areas for improvement and optimize their social media strategies to better serve their customers and build brand loyalty.