In what ways can job applicants leverage social media platforms to gather and showcase customer testimonials or references in their resume or cover letter to showcase their strong customer orientation and communication skills?

Job applicants can leverage social media platforms by reaching out to satisfied customers and requesting testimonials or references. They can then incorporate these testimonials into their resume or cover letter to provide concrete examples of their strong customer orientation and communication skills. Additionally, applicants can link to their social media profiles where these testimonials are showcased to provide further evidence of their abilities. It is important for applicants to ensure that the testimonials are authentic and relevant to the job they are applying for.