How can businesses effectively leverage social media and online reviews to measure the impact of "Wow moments" on customer satisfaction and brand reputation, and what strategies can they implement to enhance their online presence and engagement with customers?

Businesses can effectively leverage social media and online reviews by monitoring customer feedback and sentiment to gauge the impact of "Wow moments" on customer satisfaction and brand reputation. They can analyze trends in positive reviews, comments, and shares to measure the success of these moments. To enhance their online presence and engagement with customers, businesses can implement strategies such as actively responding to reviews, creating engaging social media content, hosting interactive online events, and collaborating with influencers to reach a wider audience and build stronger relationships with customers.