In what ways can businesses utilize social media platforms to not only address customer complaints in real-time, but also proactively engage with their customers to prevent potential issues and enhance overall satisfaction?

Businesses can utilize social media platforms to address customer complaints in real-time by monitoring their social media channels for any negative feedback and responding promptly with solutions. They can also proactively engage with customers by creating engaging content, running promotions, and seeking feedback to prevent potential issues before they escalate. By actively listening to customer feedback on social media, businesses can identify areas for improvement, enhance customer satisfaction, and build stronger relationships with their customer base.