How can businesses effectively use social media to not only attract new customers, but also retain existing customers and foster long-term relationships?

Businesses can effectively use social media to attract new customers by creating engaging and shareable content, interacting with their audience through comments and messages, and running targeted ad campaigns. To retain existing customers and foster long-term relationships, businesses should provide personalized customer service, offer exclusive promotions and discounts, and regularly engage with customers through polls, surveys, and contests. By consistently posting relevant and valuable content, responding promptly to customer inquiries, and showing appreciation for customer loyalty, businesses can build trust and loyalty among their social media followers.